Innovative Companies

The mark of an innovative company is not only that is comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

STEVE JOBS

Steve Jobs by Walter Isaacson

 
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Lo-fi versus Hi-fi

During my loop interview at Microsoft Studios, almost every creative employee drilled me on low fidelity (lo-fi) versus high fidelity (hi-fi). This relates to the quality of creating prototypes to quickly solve design problems. I came... Continue →