Aesthetic integrity  

Aesthetic integrity doesn’t measure the beauty of an app’s artwork or characterize its style; rather, it represents how well an app’s appearance and behavior integrates with its function to send a coherent message.

 
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Cultivating Taste

“They say that one of the best business plans you can have is to identify a product or a service that you passionately want, but that does not yet exist. The chances are that millions of people around the world will want it too, and your... Continue →